Retail Musings

"How can money be the root of all evil, when shopping is the cure for all sadness..." Elizabeth Taylor

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Marketing

Subcategories from this category: Retail Promotions, Valentine's Day, Mother's Day, Christmas, Social Media

Posted by on in Social Media
Instagram and Retailers

Instagram boasts 15 times more engagement than Facebook and more than Twitter or Google. In between the latest selfies (which may or may not include your pets, your cool new bedding or your just-ordered meal), branded hashtags and location-based tagging, it’s clear that Instagram is the channel to tap for retailers that want to make an impression.

Many young women, particularly the millennial generation born 1982 – 2000 have become their own online celebrity, documenting every aspect of their lives – and watching others do the same. Sheena Auvaire, global marketing and communications director of Topshop says “What we are seeing now with that younger millennial, is that she is peacocking on social media”. Other analysts believe that the rise of the selfie is driving young women to buy something more often.

One millennial follows Victoria Beckam and reality television stars on Instagram for fashion inspiration. But she also follows retailers such as Zara and Topshop. “I like to emulate the luxury fashion brands. Seeing what new styles have come into the shops, via Instagram, helps me decided what I may want to buy”.

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Posted by on in Marketing
Packaging Makes a Difference

Every year the majority of new products fail. Some say the figure is as high as 95%. The reason is simple: Most customers don't have the time or energy to weigh the advantages and disadvantages of the products in their shopping carts, so they use a shortcut to make their decision. That shortcut is your product’s appearance and packaging.

Packaging design has become huge in the past few years as businesses are realising that great packaging equals increased sales. Think about it: When you’re choosing a bottle of wine, aren’t you drawn to the bottles with cool labels? Your packaging is often a consumer’s first point of contact with your product and a spiffy package may make someone try a new product line they’ve never heard of. Your package design is one of the most important elements in your product offer. It is design that has to function, ie it has to protect what’s inside, it has to allow for easy storage and distribution, give information to the customer about what it is and draw attention to itself on a shelf full of competing products.

No matter how good a product is, poor packaging can keep it from selling. 

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Posted by on in Marketing
Hipster Dudes and Business Cards

Do NOT believe the hipster dudes and dudettes who tell you that business cards are a thing of the past, dead, gone. They're not. They're a MARKETING TOOL.  And small-medium retailers need to use them as such.   

I've given up the number of times I've tossed someone's business card into the bin because they're missing an email address or don't have their name on the card.  WHAT THE!!!   Particularly ridiculous when they've handed me their card, asking me to send them stuff.  Who to? How?  And, NO, I am not sending hard copies of slide presentations to sit unopened in their ever-growing unopened mail pile!

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Posted by on in Social Media
Retailers are driving social media

According to the fourth annual snapshot of Australian social media habits, retailers are driving the growth in social media marketing among small and medium sized businesses.  Half of small - medium sized retailers are now using social media to drive business, up from just 32% in 2013.  The rise is the biggest leap of any sector.

The full article is from Inside Retail and can be read here.

Why the leap? Because they are getting the picture: consumers are spending more of their time on social networks than ever. Combine that with the slew of new social ad formats Facebook and Twitter have introduced—many of which retailers say are very effective—and retailers see the results in big growth in traffic and sales that stem from social networks.

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Posted by on in Marketing
Generosity

You're incredibly busy and someone asks to have a product gift-wrapped. 

I've heard:
"Sorry, I can't do that today. We're too busy". 
"You'll have to wait until I've finished serving these other customers".
"Not today.  Sorry".
Or, the wrapping is poorly done with an equally poor attitude.  Mind you, I've also seen perfectionists take an extraordinarily long time wrapping a gift whilst other customers 'silently fume'...

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