"How can money be the root of all evil, when shopping is the cure for all sadness..." Elizabeth Taylor
Whilst many people will argue that Valentine's Day is the product of American consumer society, and that the day has been invented to make people spend all their money and for businesses to get more profit, this holiday is truly traditional and dates back to the Roman era.
Today's Valentine's Day that we celebrate on 14 February, dates from the third century, the time of the Roman Empire. Emperor Claudius II forbade soldiers to marry to prevent them from being tied to their family and, therefore, avoid going to war.
All priests except one - called Valentin - complied with the emperor's command. Valentine resisted the Emperor's decision and kept marrying young couples secretly. After this disobedience was discovered, Valentin was imprisoned, and was executed on 14 February. Soon he was declared a saint and lovers around the globe still celebrate this day of love every February of every year.
Take advantage of 'that loving feeling' for Valentine's Day with your restaurant/cafe.
Valentine's Day opens the door for you to increase traffic an to offer something special for your loved-up customers. It provides th chance to not only gain new customers but to increase the loyalty of existing customers and drive good word of mouth.
For Valentine's Day 2017 it is expected that Australians will spend in excess of $35 million on intimate dinners alone.
So how will you channel all this love in your direction? Here are some ideas:
It was the night before Valentine's Day
There is always someone who completely forgets about the significance of February 14. They blindly walk past pink hearts, cupids and roses for the whole month until, at the eleventh hour, they panic. Luckily, they have you to save them.
Promoting yhour Valentine's Day specials through letterbox advertising and social media alerts them in advance - meaning they have no excuse to forget the event. Use your letterbox flyer to show why your restaurant/cafe is the only place to be on February 14. You could also send a reminder a few days before the event... (consider letterboxing the apartments and businesses close by) just to make sure and to stay top of mind! Last minute deals are guaranteed to catch people's attention and fill any empty tables.
If you're of the mindset that Valentine's Day is all hogwash and way too mushy for you and your customers you may want to promote yourself as a "Non Valentines Day Zone". Just get some liquid chalk and mark up your windows and door.
Have fun with the concept. Signage such as "ssshhh don't mention the V word"... "I don't care, these are too good to share"... throughout your store will help keep the mood alive.
Promote the fact that you're a Valentines Day Free Zone across your social media platforms and think about the type of music you could play (try not to make it too mournful ♥). One suggestion was that you put together a playlist of songs similar to Beyonce's Single Ladies!
Instagram boasts 15 times more engagement than Facebook and more than Twitter or Google. In between the latest selfies (which may or may not include your pets, your cool new bedding or your just-ordered meal), branded hashtags and location-based tagging, it’s clear that Instagram is the channel to tap for retailers that want to make an impression.
Many young women, particularly the millennial generation born 1982 – 2000 have become their own online celebrity, documenting every aspect of their lives – and watching others do the same. Sheena Auvaire, global marketing and communications director of Topshop says “What we are seeing now with that younger millennial, is that she is peacocking on social media”. Other analysts believe that the rise of the selfie is driving young women to buy something more often.
One millennial follows Victoria Beckam and reality television stars on Instagram for fashion inspiration. But she also follows retailers such as Zara and Topshop. “I like to emulate the luxury fashion brands. Seeing what new styles have come into the shops, via Instagram, helps me decided what I may want to buy”....
Packaging Makes a Difference Featured
Every year the majority of new products fail. Some say the figure is as high as 95%. The reason is simple: Most customers don't have the time or energy to weigh the advantages and disadvantages of the products in their shopping carts, so they use a shortcut to make their decision. That shortcut is your product’s appearance and packaging.
Packaging design has become huge in the past few years as businesses are realising that great packaging equals increased sales. Think about it: When you’re choosing a bottle of wine, aren’t you drawn to the bottles with cool labels? Your packaging is often a consumer’s first point of contact with your product and a spiffy package may make someone try a new product line they’ve never heard of. Your package design is one of the most important elements in your product offer. It is design that has to function, ie it has to protect what’s inside, it has to allow for easy storage and distribution, give information to the customer about what it is and draw attention to itself on a shelf full of competing products.
No matter how good a product is, poor packaging can keep it from selling....