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"How can money be the root of all evil, when shopping is the cure for all sadness..." Elizabeth Taylor

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Marketing

Subcategories from this category: Retail Promotions, Valentine's Day, Mother's Day, Christmas, Social Media
Posted by on in Marketing
Fridge Magnets
You’ve just realised that custom magnets will last longer, can contain the same information and be the same size as a business card... so how can you utilise this wonderfully inexpensive, long lasting, promotional marketing tool that will be kept and seen for ages, to increase your business turn over and sales?
Well to start, don’t think that a custom magnet has to be a business card substitute. A number of great promotional ideas for utilising custom magnets are: 
  • Once a service has been rendered offer a discount magnet for repeat business 
  • Place your company promotional message on the magnet along with details
  • Place your facebook and social media details on the card
  • Promote a competition or ongoing prize draw
  • Place a code on the magnet so when clients contact you for service they get a discount
  • Run an incentive program or repeat business bonus to encourage customers to keep the custom magnet
  • Create invitations to functions such a fund raisers, product launches or special events
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Posted by on in Marketing
Bondage and Discipline

You know how 'boring' the majority of shopping is nowadays?  - same product, lookalike shops, same less than exciting service ... yada yada yada.  For the first time in a long, long time I walked into a shop and laughed out loud with delight.  This is what took my fancy.
How great is this!!  ... bondage and discipline products to get your garden under control...

I was in Tim's Garden Centre in Campbelltown ... on a wet, wet day.  
This Centre has such a personality - it's quirky, funny, different than any other nursery I've set foot in - and I've set foot in quite a few.
People tell me that signs don't matter.  They matter! As you can see from this sign in Tim's they not only tell you about the product [and refocus you on what they're selling], but they fit the 'personality' of the business.  

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Posted by on in Marketing
Bag Stuffers

Bag Stuffers are a most under-rated marketing tool.  Somehow we seem to have forgotten about them.  So I thought I'd re-introduce you to these cost-effective marketing miracles...

What is a Bag Stuffer?
A bag stuffer is a store offer or a calendar of store events/promotions on a  piece of paper that is given to every customer who buys from you.  And, unlike its name, its not to be stuffed willynilly into a bag - nor are you to ever be tempted to pre-stuff your shopping bags!

An Offer
Ensure your bagstuffers are visual (including photos)and include your logo and all contact details of your shop (this includes your website, facebook page, twitter name, instagram link...).  They are easily made.  You can design a bag stuffer on your computer as a word document - either one A4 stuffer or multiple bag stuffers on one page - simply guillotine them after you've printed them on your COLOUR printer.  Better still, design them (or get them designed) and either email through to your local printer or put them on a usb stick and walk it up to your printer.  Shoddy, black and white photocopies won't work.  

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Posted by on in Mother's Day
Mothers Day: Rinse, Lather, Repeat Experience

Make it a lather, rinse, repeat experience. 
Create Mother's Day gifts that come along with a good reason for mum (or the gift purchaser) to come back to your business again, soon.  
Ideally, a Mother’s Day gift won’t just represent the sale of products for your business one time, but would result in a new customer coming to your business, repeat visits and the opportunity to turn a new customer into a regular, loyal customer. If you offer services (such as a salon or spa), be sure that your Mother’s Day gifts are bundled along with a gift card that mum (wife, daughter, or aunt, etc.) will come to your business to redeem and experience what your business has to offer.

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Posted by on in Mother's Day
Mother's Day Promotions

Mother’s Day is fast approaching and you likely already have your Mother’s Day promotion plans in motion, but if not, here are a couple last minute ideas that also incorporate the use of social media marketing.

Something to keep in mind: women do most of the household shopping and make up the majority of users when it comes to social media sites like facebook and twitter.

Host a shopping party – Display all of your most popular Mother’s Day gift ideas prominently with signage so that they're easy to browse. Before the store opens, take a video of your store display and the products. Post the video to your facebook page with a post that your store is the local "Mother’s Day Gift Headquarters."

Host a mother/child shopping event – Have a special shopping day for mothers to bring younger children so they can shop together. Serve tea and cupcakes to draw in customers… you could have crafty gifts that children can personalise right in the store to give to mum. To tie in social media, take videos of children talking about why they love their mum and post it on your Facebook page, tagging mum so all of her online friends can see the video.

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