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"How can money be the root of all evil, when shopping is the cure for all sadness..." Elizabeth Taylor

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Retail Promotions

Subcategories from this category: Valentine's Day, Mother's Day

Posted by on in Valentine's Day
Love Yourself

Why should couples have all the fun? Whether you celebrate Valentine’s Day singly or as a couple, love yourself!

Create special “Love Yourself” promotions around your most pampering services and retail products, or gift free, store branded chocolates or relevant products with retail purchase to clients.

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Posted by on in Valentine's Day
Gift Basket

Make it easy for your customers to envision your products and gift certificates as "gifts" by pre-packaging gift baskets and displaying them along with gift certificates or gift cards for your business.  You can have real baskets in-store and photos of baskets on your website and social media.  Promote across all your platforms - not just one.

(nb: This is probably NOT the type of gift basket to give...)

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Posted by on in Valentine's Day
Poem or Acronym

This one can be used in-store(on sticky notes) , website, blog or facebook.

Ask clients to be creative and submit an acryonym based on the word "LOVE" (for example, an entry might be something like, "Lifelong Obsession with Valuing Everyone") or another word.

Or ask clients to get really get creative and submit a short poem as a contest entry (the poems can be cynical for your 'Singles' sake!)

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Posted by on in Mother's Day
Mothers Day: Rinse, Lather, Repeat Experience

Make it a lather, rinse, repeat experience. 
Create Mother's Day gifts that come along with a good reason for mum (or the gift purchaser) to come back to your business again, soon.  
Ideally, a Mother’s Day gift won’t just represent the sale of products for your business one time, but would result in a new customer coming to your business, repeat visits and the opportunity to turn a new customer into a regular, loyal customer. If you offer services (such as a salon or spa), be sure that your Mother’s Day gifts are bundled along with a gift card that mum (wife, daughter, or aunt, etc.) will come to your business to redeem and experience what your business has to offer.

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Posted by on in Mother's Day
Mother's Day Promotions

Mother’s Day is fast approaching and you likely already have your Mother’s Day promotion plans in motion, but if not, here are a couple last minute ideas that also incorporate the use of social media marketing.

Something to keep in mind: women do most of the household shopping and make up the majority of users when it comes to social media sites like facebook and twitter.

Host a shopping party – Display all of your most popular Mother’s Day gift ideas prominently with signage so that they're easy to browse. Before the store opens, take a video of your store display and the products. Post the video to your facebook page with a post that your store is the local "Mother’s Day Gift Headquarters."

Host a mother/child shopping event – Have a special shopping day for mothers to bring younger children so they can shop together. Serve tea and cupcakes to draw in customers… you could have crafty gifts that children can personalise right in the store to give to mum. To tie in social media, take videos of children talking about why they love their mum and post it on your Facebook page, tagging mum so all of her online friends can see the video.

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