Thoughts, ideas, tips and musings as I work alongside small business owners helping them love their businesses back to life!
Make it easy for your customers to envision your products and gift certificates as "gifts" by pre-packaging gift baskets and displaying them along with gift certificates or gift cards for your business. You can have real baskets in-store and photos of baskets on your website and social media. Promote across all your platforms - not just one.
(nb: This is probably NOT the type of gift basket to give...)