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"How can money be the root of all evil, when shopping is the cure for all sadness..." Elizabeth Taylor

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Blog posts tagged in buying agent

Posted by on in Buying
Are you are buying agent or a selling agent?

I was very much reminded of this recently when I saw a couple of relatively 'new' retailers succumbing to the demands of suppliers rather than their customers.

Buyers must be buying agents for their customers rather than selling agents for their suppliers.

Every buying decision should start with the customer in mind, and buyers must strive to understand the needs and expectations of those customers so that they may be translated into a sellable and profitable product range.

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