These ebooks are a culmination of my years of experience working with retailers - of all shapes and sizes. You'll find them succinct and to the point, peppered with my personal opinions, tips and tricks. I can guarantee that the suggestions work because my retailers tell me they do. They say "Guess what! it worked!!!!" or "You won't believe this but..." I do believe it. I know they work. All you need to decide is whether you want to work my ideas or keep on doing what you're doing. Like always, its totally your choice. Enjoy!