Before you start, it’s important to remember that your “Christmas Customer” is different from a regular shopper in store.
While we might all be filled with a little more festive cheer at this time of year, our stress levels are up, we’re busier than ever, and we’re rushing around at 120 kilometres per hour. But perhaps the biggest difference to note is the customer journey. Your “Christmas Customer” is a gift-giver, not an end user.
This means they need to be told something different by your window displays. Check out this Christmas Windows display board on Pinterest for ideas on how to be different and consider using mannequins in your window. Mannequins are silent, yet persuasive, sales staff.
Festive visual merchandising needs to interrupt the customer journey and display the perfect gift for a loved one (or not so loved one). By remembering this subtle shift in shopping behaviour, you can instantly create windows that drive foot traffic.
Excerpt from Christmas Windows