Visual Merchandising, once called "display", has evolved from its originas a shop's decorate arts department to its current status of supporting sales which impacts shop design, sigmage, departmental merchandise placement and display, shop atmospherics and store image.  Where once visual display was about "making pretty", it is now challenged with "making sales".

This ebook will guide you through the steps of implementing a strong visual display image for your shop.  It includes:

• Retailing Styles
• First Impressions
• Fundamental of Visual Display
• Strategies for the Sales Floor
• Feature Displays & Fixyures
• Walls as Retail Selling Tools
• Product Placement
• Types of Display Areas
• Hot Spot Selling
• Window Displays
• Shop Displays (Interiors)
• Core Design Strategies
• Signage & Ticketing
• Lighting
• Fashion Shops
• Homeware Shops
• Food Retailers
• How To's
• Displays & Sales
• Displays & Seasons
• Step-by-Step Displays
• Checklists & Forms