“Social media is here. It’s not going away; not a passing fad. Be where your customers are: in social media."Lori Ruff - Forbes Top 50 Social Media Influencers
Social media marketing refers to the process of gaining website traffic or attention through social media sites.
Social media marketing programs usually centre on efforts to create content that attracts attention and encourages readers to share it with their social networks. A business message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.