"Men go shopping to buy what they need. Women go shopping to find out what they want"
Men and women communicate differently. The marketers have worked this out. You just have to look at the ads specifically designed to entice women as opposedshoes to the ads designed to capture a man’s attention. Two different worlds. It’s now time for salespeople to “get it!”
The most significant variable in every sales situation is the gender of the buyer, more importantly, how the sales person communicates to the buyer’s gender.
Men and women communicate differently, very differently. Everything from eye contact, to body language, to the usage of language and the processing of information is different in men and women.
What does this have to do with Selling? Well, just about everything!
“Women are the primary purchasers of … damn near everything. We must, therefore, strive to achieve nothing less than total enterprise realignment around this awesome, burgeoning, astoundingly untapped market”. Tom Peters from Re-Imagine! Business Excellence in a Disruptive Age
This seminar will provoke you, nudge you, awaken you to the differences of:
Women selling to women
Women selling to men
Men selling to women
Men selling to men
Get it wrong and your business will dwindle. On the other hand, get it right and watch it flourish!
IDEAL AUDIENCE: Small business owners and sales staff
TIMING: 1 - 2 hours
Where to start? Fill in our Contact Form and we'll be in touch. Let's start the conversation...