Seminars | Workshops | Presentations

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Have a look at some of the recent seminars I've delivered.
If you're wanting something different from the list - i.e.: retail specific - or small business focussed - and its not listed here - drop me a note, giving me an idea as to what you're wanting. There are lots of areas I work on with my private clients that I don't necessarily promote in the public arena. And, if I can't do it, I probably know someone who can.  

A sampling of Subjects:

Controlling Your Buying; Customer Service; eCommerce and What It Entails; Facebook for Retailers (advanced); Local Marketing for Retailers; Marketing to Gen Z, X, Y, Boomers and Builders; Move That Stock; Multiple Store Sales Management; Outside Sales Rep Skills; Retail Selling Skills; Retail Sales Management; Social Media Marketing; Visual Merchandising

Let's start the conversation...

Gender Selling

"Men go shopping to buy what they need.  Women go shopping to find out what they want"gender
Anonymous

Men and women communicate differently. The marketers have worked this out.  You just have to look at the ads specifically designed to entice women as opposedshoes to the ads designed to capture a man’s attention. Two different worlds.  It’s now time for salespeople to “get it!”

The most significant variable in every sales situation is the gender of the buyer, more importantly, how the sales person communicates to the buyer’s gender.

Men and women communicate differently, very differently. Everything from eye contact, to body language, to the usage of language and the processing of information is different in men and women.

 

What does this have to do with Selling? Well, just about everything!

“Women are the primary purchasers of … damn near everything. We must, therefore, strive to achieve nothing less than total enterprise realignment around this awesome, burgeoning, astoundingly untapped market”. Tom Peters from Re-Imagine! Business Excellence in a Disruptive Age

This seminar will provoke you, nudge you, awaken you to the differences of:
Women selling to women
Women selling to men
Men selling to women
Men selling to men
Get it wrong and your business will dwindle. On the other hand, get it right and watch it flourish!

IDEAL AUDIENCE:  Small business owners and sales staff

TIMING:  1 - 2 hours

Where to start?  Fill in our Contact Form and we'll be in touch.  Let's start the conversation...