"If I like it, I'll buy it. Pure impulse shopping."
Anonymous Female Shopper
It begins with creativity. Creativity is like a muscle. The more you exercise it, the more it grows.
Retail Stopping Power makes casual passersby focus attention on the visual presentation and really consider the merchandise. Once focused they become potential customers and the presentation becomes a "silent seller". Effective visual merchandising techniques establish and maintain the store's physical (and mental) image in the customer's mind, providing support for the rest of the store's selling effort. In other words, merchandise should be displayed and signed so effectively that it can sell itself, without the help of a salesperson. I call it the "got to have it" syndrome...
This seminar enables you and your team to learn or brush up on what impacts customers and how to maximise the silent selling power of your business.
This seminar covers:
Retailing Styles; (can be customised to fit your style of store)
First & Last Impressions;
Fundamentals of Display;
Store Layout;
Category Management;
Strategies;
Fixtures;
Walls as Selling Tools;
Power of Colour;
Product Placement;
Display Areas;
Hot & Cold Spots;
Windows;
Interiors;
Signage;
Ticketing;
Space Productivity;
Bits 'n Pieces;
Lots of images are included in this presentation.
IDEAL AUDIENCE: Small business owners and staff
TIMING: 3 hours
Where to start? Fill in our Contact Form and we'll be in touch. Let's start the conversation.