Seminars | Workshops | Presentations


Have a look at some of the recent seminars I've delivered.
If you're wanting something different from the list - i.e.: retail specific - or small business focussed - and its not listed here - drop me a note, giving me an idea as to what you're wanting. There are lots of areas I work on with my private clients that I don't necessarily promote in the public arena. And, if I can't do it, I probably know someone who can.  

A sampling of Subjects:

Controlling Your Buying; Customer Service; eCommerce and What It Entails; Facebook for Retailers (advanced); Local Marketing for Retailers; Marketing to Gen Z, X, Y, Boomers and Builders; Move That Stock; Multiple Store Sales Management; Outside Sales Rep Skills; Retail Selling Skills; Retail Sales Management; Social Media Marketing; Visual Merchandising

Let's start the conversation...

Facebook for Retailers

facebook"How many kittens must I wade through before I find out what the page is about?!! Sheesh..."facebook
Anonymous business owner

So you've got a facebook page. Now what? How's it working for you? Are you flying by the seat of your pants or have you pulled it apart and worked out how to make it work for you and your business?

Who benefits the most from Facebook marketing?

On the contrary to what many believe, online-business marketing on Facebook benefits small, traditional retailers the most.

Small businesses offer unique products or services to a smaller range of customers and facebook provides an excellent opportunity to reach the exact target audience with a personal approach.

To succeed in small-business marketing on Facebook you don’t need to run a modern IT company. One benefit with Internet marketing for small business is that it allows you to compete with the big boys.

If you offer a niche product or service, you might even have a competitive advantage. A large business will not have time to focus in depth on a single niche.

This seminar covers:

  • Having a Purpose Rather than Simply 'Doing' facebook
  • Telling a Story - Your Page should be an accurate reflection of the heartbeat of your business
  • Solutions to Common facebook page errors (there's quite a few. Bring your list!)
  • Staying on the Right Side of the Law - copyright infringements, defamation etc.
  • Growing a Like-Minded Community - Building a Business as opposed to building Likes
  • Managing Your Reputation - Unless you're a vet or a pet store, go easy with the cute kittens and puppies
  • Facebook Page Etiquette including Handling Complaints, Negativity and Trolls
  • Understanding How to Harness Your Page Insights
  • Creating Sales Funnels
  • Using Power Editor When Running facebook Ads
  • Running facebook Campaigns and Ad Sets
  • Scheduled Posts
  • Interest Lists
  • Promotions and Events

IDEAL AUDIENCE: Business Owners and Senior Staff who manage your facebook page. Please note: This is NOT a session for beginners. This is a seminar for those with an existing page who need to fully integrate it into their business.

TOOLS NEEDED: WiFi access; Bring Your Own Laptop or Ipad; Access to images (either via laptop|ipad or bring images on a usb stick)

TIMING: 1 day. This seminar is hands-on and very interactive.

Where to start? Fill in our Contact Form and we'll be in touch. Let's start the conversation...