Seminars | Workshops | Presentations


Have a look at some of the recent seminars I've delivered.
If you're wanting something different from the list - i.e.: retail specific - or small business focussed - and its not listed here - drop me a note, giving me an idea as to what you're wanting. There are lots of areas I work on with my private clients that I don't necessarily promote in the public arena. And, if I can't do it, I probably know someone who can.  

A sampling of Subjects:

Controlling Your Buying; Customer Service; eCommerce and What It Entails; Facebook for Retailers (advanced); Local Marketing for Retailers; Marketing to Gen Z, X, Y, Boomers and Builders; Move That Stock; Multiple Store Sales Management; Outside Sales Rep Skills; Retail Selling Skills; Retail Sales Management; Social Media Marketing; Visual Merchandising

Let's start the conversation...

Social Media Marketing

“Social media is here. It’s not going away; not a passing fad. Be where your customers are: in social media."Small-Business-Social-MediaLori Ruff - Forbes Top 50 Social Media Influencers

Social media marketing refers to the process of gaining website traffic or attention through social media sites.

Social media marketing programs usually centre on efforts to create content that attracts attention and encourages readers to share it with their social networks. A business message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.


Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organisations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.  (source:  mashable)

This seminar covers:

  • Social media - what it is and how it works;
  • Overview of Social Media Platforms - facebook, twitter, instagram, youtube, pinterest, blog platforms, review platforms, Linked In;
  • Content, content, content;
  • Case Studies of how businesses have integrated social media into their marketing;
  • Setting a Social Media Strategy and Social Media Marketing Calendar;
  • Measurement Tools.

IDEAL AUDIENCE:  Small business owners and senior staff

TIMING:  2 hours

Where to start?  Fill in our Contact Form and we'll be in touch.  Let's start the conversation...