Each and every piece of merchandise is important to the success of a retail shop.  If you have too much merchandise, it'll stay in your shop longer than it should and yhou shop will be crowded.  You'll eventually have to mark it down reducing your profits.

You also risk boring your customers if they come into your shop and see the same ol' same ol' over and over again.

On the other hand, if you have too little merchandise, your shopi will look empty and no one wants to come to a shop with empty shelves.

The goal of this ebook is to show you how to buy merchandise, negotiate the best price, price your merchandise for maximum profits and finally recognise when enough is enough.  I present buying strategies in the contexyt of buying at a trade fair, but you can use them when you're buying from anyone, anywhere.