"How can money be the root of all evil, when shopping is the cure for all sadness..." Elizabeth Taylor
Music is an integral component of any successful retail store. Shoppers might not notice store signs, fixturing or store layout, but they are very likely to notice the sound. The right music at the right time can create a lasting impression, attracting customers and adding value through increased sales, productivity and brand presence. The wrong music can drive customers away...
But is the music in your shop being used legally? With increased accessibility to a wider range of music and technology, it’s understandable that some retailers are confused about what represents appropriate and legal use of music in business environments, especially with regard to playing recorded music within your shop.
As outlined by www.business.gov.au, you almost always need permission to play live or recorded music in your business or as telephone ‘music on hold’. This is to protect the rights of music creators, music publishers, performers and record producers and pay them for the use of their product. Simply buying a CD, for example, doesn’t include the right to play it in a commercial environment, such as a shop.
You probably spend as much time at your shop as you do at home, at least during the first few years, so include a few amenities to make life more comfortable.
A small kitchen area with a refrigerator, microwave and sink will be appreciated by your staff as well. Make sure there is a place to relax, with comfortable seating and good reading light. You don't need to be stuck in a corner surrounded by stock!
During the day, the shop belongs to the public, but in the early morning or late evening, it's all yours. Enjoy the calm and solitude, and the opportunity to get some work done without the distractions of customers and staff....