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Christmas

Posted by on in Christmas
Dress Your Windows for Your Christmas Customer

The Christmas retailing period can represent up to 40% of a retailers annual sales. Christmas 2016 generated $48.1billion in sales. And, yes, these are Australian figures.

In order to stand out in crowded shopping centres and shopping strips this festive season, retailers are going to have to think outside the (beautifully wrapped) box. So kiss goodbye to Rudolf and tinsel. Here is my first Visual Merchandising tip for the season. (By no means am I suggesting to put up your first full Christmas window, but I am suggesting you give thought as to what you're going to do and give consideration to my suggestion below...)

Dress for the “Christmas Customer”

Before you start, it’s important to remember that your “Christmas Customer” is different from a regular shopper in shop.

While we might all be filled with a little more festive cheer at this time of year, our stress levels are up, we’re busier than ever, and we’re rushing around at 120 kilometres per hour. But perhaps the biggest difference to note is the customer journey. Your
“Christmas Customer” is a gift-giver, not an end user.

This means they need to be told something different by your window displays. Check out this Christmas Windows display board on Pinterest for ideas on how to be different and consider using mannequins in your window. Mannequins are silent, yet persuasive, sales staff.

Festive visual merchandising needs to interrupt the customer journey and display the perfect gift for a loved one (or not so loved one). By remembering this subtle shift in shopping behaviour, you can instantly create windows that drive foot traffic.

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Posted by on in Christmas
Christmas Casuals

According to Retail Biz online magazine, data from the world’s largest job site, Indeed, reveals that Australian job seekers started looking for casual Christmas work in August, a month earlier than the historical pattern of searching in late September and peaking in November. This is significantly ahead of company recruiting schedules this year, with many companies not having listed their Christmas casual roles yet.

Over the Australian summer period, the economy benefits from a 170 per cent increase in casual roles, with the biggest booms coming from retail, representing 87 per cent of the Christmas casual roles listed on Indeed. The retail brands attracting the most interest from job seekers this year are Cotton On, Dusk, Smiggle, Myer and DFO.

Currently Christmas casual job searches outweigh open roles by nearly 140 to 1, meaning that employers can have their pick of the bunch this year. There are more job seekers this year, with searches increasing 257% over last year. Currently there are 5% more casual Christmas roles on the market than 2014, although this is likely to increase further in the run up to Christmas.

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Posted by on in Christmas
Dress for the Christmas Customer

Before you start, it’s important to remember that your “Christmas Customer” is different from a regular shopper in store.

While we might all be filled with a little more festive cheer at this time of year, our stress levels are up, we’re busier than ever, and we’re rushing around at 120 kilometres per hour. But perhaps the biggest difference to note is the customer journey. Your “Christmas Customer” is a gift-giver, not an end user.

This means they need to be told something different by your window displays. Check out this Christmas Windows display board on Pinterest for ideas on how to be different and consider using mannequins in your window. Mannequins are silent, yet persuasive, sales staff.

...
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Posted by on in Christmas
Jingle Bells Christmas Sells

Attention:   RETAILERS

We're giving away SIX copies of Jingle Bells Christmas Sells!  

Just scroll down to the bottom of the page and fill in your details in the Keep In Touch box - bottom right hand corner. Winners notified on Monday!

Christmas never seems to be far away when you work in retail.  No sooner has last year's festivities been wrapped up and the Christmas Sale is done and dusted, than thoughts start turning to the next round of Christmas fun.  But, in the flurry of activity, crucial steps can often be overlooked as pressure mounts and retailers grow accustomed to the monotony of year in, year out in-store preparations.
It is one of the most important trading periods of the retail year.  The impact it has on sales will vary with each retail sector but whichever sector you belong to, it is critical that you maximise the sales potential of this peak festive season.

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Posted by on in Christmas
Christmas Visual Merchandising

Consider the following factors when planning your Christmas Visual Merchandising strategy:

Product:  Your product needs to be your shop's greatest hero.    To create a significant point of difference, plan your product range carefully to ensure you have considered high volume merchandise and the products creating stories.  Plan the placement of these product ranges so there is a balance of volume and value as well as eye-catching highlight displays as your hero. 

Creative planning and capitalising on the prime season:  The festive trading period can constitute up to 40% of a retailer's annual trade.  It is not only important from a financial perspective but it is also the most crucial time to cement new relationships with customers.  To maximise this opportunity retailers need to use creativity to their strategy to build a point of difference to competitors.

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