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Blog posts tagged in christmas visual merchandising

Posted by on in Christmas
Christmas Windows: Mid and Fore Grounds

In previous blog posts I talked about the importance of stamping your mark on Christmas and your window backgrounds.  Let's now complete your display by looking at your Mid and Fore Grounds.

Mid Ground

This is the main body of the window display and generally provides the main opportunity to promote your products/message.
The mid ground consists of your window kit (basis to build your displays on) and the products you want to dress/promote.
A key component in the mid ground is to ensure you group the basic kit correctly first.  It is vital that the whole window has a theme so that the display has maximum impact. This theme could be colour, lifestyle, brand, material/pattern, story.

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