"How can money be the root of all evil, when shopping is the cure for all sadness..." Elizabeth Taylor
This is the main body of the window display and generally provides the main opportunity to promote your products/message.
The mid ground consists of your window kit (basis to build your displays on) and the products you want to dress/promote.
A key component in the mid ground is to ensure you group the basic kit correctly first. It is vital that the whole window has a theme so that the display has maximum impact. This theme could be colour, lifestyle, brand, material/pattern, story.