ShopTorque

Thoughts, ideas, tips and musings as I work alongside small business owners helping them love their businesses back to life!

  • Home
    Home This is where you can find all the blog posts throughout the site.
  • Categories
    Categories Displays a list of categories from this blog.
  • Tags
    Tags Displays a list of tags that have been used in the blog.
  • Bloggers
    Bloggers Search for your favorite blogger from this site.
  • Team Blogs
    Team Blogs Find your favorite team blogs here.
  • Login
    Login Login form

Christmas Windows: Mid and Fore Grounds

Posted by on in Christmas
  • Font size: Larger Smaller
  • Hits: 4826
  • Subscribe to this entry
  • Print

In previous blog posts I talked about the importance of stamping your mark on Christmas and your window backgrounds.  Let's now complete your display by looking at your Mid and Fore Grounds.

Mid Ground

This is the main body of the window display and generally provides the main opportunity to promote your products/message.
The mid ground consists of your window kit (basis to build your displays on) and the products you want to dress/promote.
A key component in the mid ground is to ensure you group the basic kit correctly first.  It is vital that the whole window has a theme so that the display has maximum impact. This theme could be colour, lifestyle, brand, material/pattern, story.

Fore Ground

The foreground of the window display is generally the glass. The glass can be used to help create depth and perspective to your display by adding decals (stickers) on the glass. The decals should support and enhance your theme.  Alternatively you can create a foreground element by positioning products or props close to the glass.

Finishing Touches

To complete your window display you need to do the following:

1. Angle your spotlights onto the display to ensure it is well lit.
2. Price the display with a neat, professional ticketing system.
3. Clear away all excess kit, equipment etc.
4. Ensure the floor and the display area is clean and crisp.
5. Stand back and assess your efforts and tweak to make perfect.
6. Watch how customers react – if they are attracted by the display and stop to look then you know you have it right!!

And, remember to check your display every day to ensure nothing has fallen and it is still in good order.  Hopefully you will quickly sell out the items in the window.  As stock gets low, change the product.  It is also good to practise to change products every two weeks to give your shop a fresh look. Just the product, not the scheme. The scheme should last the season

 

0

Shopping should be a pleasure for everyone involved - customers, staff and business owners - never a chore.  I spend my time working with retail business owners - helping them love their businesses back to life!  This blog is my thoughts, ideas, tips and  musings on what I find...

Comments