Debra Templar - The Templar Group -

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Keep calm and go shopping
Know Your Customer - I like my latte in china not glass thanks very much
Visual Merchandising is more than "making pretty". It's about making sales!
Connect, create meaning, make a difference, matter, be missed.”- Seth Godin
"People don't buy for logical reasons. They buy for emotional reasons."
The success of your presentation will be judged not by the knowledge you send but by what the listener receives
You can't bore people into buying your product - David Ogilvy

Keynotes | Guest Speaking | Seminars | Workshops

DEBRA SPEAKINGThere’s something powerful when an audience, a group, a team connects to a live person who understands them and their industry. Learning seems to occur faster and in many cases with AHA! moments dotted throughout.

Debra Templar has that ‘something’ that makes audiences feel instantly at ease. Though she quite enjoys sharing a bit of a friendly stir – she is always warm, accessible and generous to the audience and to other presenters.

She is a natural born communicator, and though she has years of solid experience behind her, it is equally the way she says it as to what she says.

 

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Business Consulting

Thirty Minutes With Debra

Need a fresh set of eyes and ideas for your business? Have a 30 minute chat with me and see where it leads. Because I work with a wide and...

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Retail Consulting

Tired of not getting the best out of your business? Then you might want to consider working with one of the best retail consultants in Australia, Debra Templar, founder of...

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Social Media Consulting

Social Media is about connecting. Connecting with your customers, your community, your industry – people! And everything is in real time. I believe that social media is simply a continuance of...

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Websites, ecommerce and mcommerce Consul…

THE key issue for small and independent retailers is engaging with e-commerce (online sellling) and mcommerce (online selling across mobiles).  A lot of small retailers have a website (which is a...

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Featured Blogs

  • So you want to open a coffee shop ...

    When I ask prospective coffee shop owners why they want to open a cafe, they often tell me, “I thought it would be fun, I've always liked coffee.” And my response usually is, “It certainly is fun spending your life savings and then spending 80 to 90 hours each week trying to earn enough to make payroll.” If you’re considering opening a coffee shop or cafe, consider the following questions: Do you have a great business plan? Do you have about $150,000 for the initial build out? Do you have an additional $50,000 in the bank for payroll and other unexpected expenses? If you were able to answer yes to these questions, read on for the most important actions to take before you open your doors. 1. Find an awesome coffee roaster. A great coffee roaster should not only roast coffee to perfecti ...

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  • Rocket Science and Cafes

    I recently visited a small café in a country town – that feeds from a business across the road, a business that does "it" very well. I have nothing but praise for the business across the road. This is what I found when I visited the café: Umbrellas in the courtyard. Folded and closed. It was a warm day – they should have been up for the comfort of their patrons. Layout was strange. No signage directing you to Order Here or take a seat. Tables not being cleaned, as staff walked past. No music despite an ipod being set up and sitting there. Apparently no one could press play. Staff didn’t reset tables – including chairs – once customers left. This left one table with no chairs, and another two tables joined together with excess chairs. An owner who obviously had no hospitality exper ...

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  • Packaging Makes a Difference

    Every year the majority of new products fail. Some say the figure is as high as 95%. The reason is simple: Most customers don't have the time or energy to weigh the advantages and disadvantages of the products in their shopping carts, so they use a shortcut to make their decision. That shortcut is your product’s appearance and packaging. Packaging design has become huge in the past few years as businesses are realising that great packaging equals increased sales. Think about it: When you’re choosing a bottle of wine, aren’t you drawn to the bottles with cool labels? Your packaging is often a consumer’s first point of contact with your product and a spiffy package may make someone try a new product line they’ve never heard of. Your package design is one of the most important elements in yo ...

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  • "If the dogs don't like the food, they won't eat it!"

    Many people ask me what I see as the biggest problem area in retailing today and I normally have little hesitation in answering – RANGING. I believe that “if the dogs don’t like the dog food they won’t eat it!” And that really is what ranging is about – providing a range with sufficient width and depth that suits the target market.The biggest problem in ranging? Lack of adequate range planning, which more often than not leads to width and depth problems, amongst the most notable being: Too much width in terms of classifications – literally trying to be “all things to all people”. This invariably destroys depth. Too much width in terms of the price parameters – trying to cover all income factors. Again, this destroys depth and often points up the fact that little thought has been given ...

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  • Movement Creates Opportunity

    I believe that the process is initiated by us first creating movement. For instance, we phone a friend, we visit someone, whatever it is we actually decide to get up and do something. This movement creates change, and part of that change is opportunity. Now recognise the opportunities for what they are and seize them with both hands, knowing that doing so creates more movement, more change, and more opportunities.There you have it.For most people this doesn’t work, and for the silliest of reasons. Most people just sit there. Same job. Same TV shows. Same beer. Same conversations. Same whatever. They bemoan the fact that life is so boring, such a dead-end street. But they don’t see that they don’t create movement, and so don’t even get off the starting blocks.Others create movement. They ...

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  • WHAM! Unexpected Delight

    If we are serious about growing our business, we need to focus our effort on the loyal customers, and merchandise our store to leverage the impulse shoppers. The other three types of customers do represent a segment of our business but they can also cause us to misdirect our resources if we put too much emphasis on them. So let’s have a look at our Loyal Customers:We need to be communicating with these customers on a regular basis by telephone, mail, email, social media etc. These people are the ones who can and should influence our buying and merchandising decisions. Nothing will make a Loyal Customer feel better than soliciting their input and showing them how much you value it. In my mind, you can never do enough for them. Many times, the more you do for them, the more they will re ...

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  • Deleting Product Lines

    GUIDELINES FOR PRODUCT DELETION - Select products/product lines for possible deletion based on and gather and analyse information about these products such as: declining sales trends; declining price trend; declining profit trend; appearance of substitutes; loss of usefulness; excessive demands on store owner's time profitability (sales, GP, stockturns, GMROI customer profile employee reactions strategic marketing factors desire to carry full line complementary nature supplier implications Consider non-deletion strategies including: supplier support cut costs, inventory review distribution adjust prices review presentation in store promotion (advertising, in store) Delete the product but consider: timing parts and replacements inventory holdover d ...

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  • Gift Shops: What to Order

    Are there still products that aren’t being sold to the big stores? One way to find out is to shop these stores regularly, paying attention to new merchandise. Ask your customers where else they shop, and look for weaknesses in the merchandise and services being offered by those shops. Make sure you offer something different – perhaps by doing some direct importing or by commissioning products from craftspeople or small manufacturers that will be unique to your shop. You can also favour lines whose marketing is focused solely on the small retailer. Although specialty shop customers don’t tend to focus solely on price, price is an important factor in most buying decisions. When you consider a product, determine right away whether it is in a price range appropriate for your shop. Since it i ...

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  • Take a Chance

    Any retail store promotion means taking a chance that it’ll be well-received by your shoppers but with a wheel of chance, you’re really spinning it. Obtain or make a simple cardboard wheel of chance like on “Wheel of Fortune” or carnival games. On each pie piece sliver, place a colourful cardboard heart made to look like a candy conversation heart. Design a different prize on each heart such as “10% off one item” or “Free bracelet with any purchase.” Determine whether you’ll have the promotion for walk-ins or will require a purchase for shoppers to get to spin the wheel. ...

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  • Fridge Magnets

    All the above ideas encourage your potential/acquired customer to retain their magnet and attach it in a safe place for easy retrieval. (Most people attach it to their fridge or their filing cabinet!) This, in turn, adds to increased sales, generates company awareness and creates repeat customer business. Another idea is to encourage clients to keep the magnet handy by making it the place to go to for a variety of other information. As a suggestion, combine the magnet with  a list of emergency telephone numbers so it becomes a household information centre with your logo prominent of course. Other useful information for the householder would include lists of other local businesses that might be compatible with yours, school holiday dates and calendars.   Many businesses ...

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Latest Blog Posts

So you want to open a coffee shop ...
When I ask prospective coffee shop owners why they want to open a cafe, they often tell me, “I thought it would be fun, I've always liked co...
Continue Reading...
Christmas Windows: Mid and Fore Grounds
In previous blog posts I talked about the importance of stamping your mark on Christmas and your window backgrounds.  Let's now complet...
Continue Reading...
Christmas Window Backgrounds
Lets talk Backgrounds on your Christmas window displays. This could be the back wall of your window or a back drop that you install. The pu...
Continue Reading...
Stamp Your Mark on Christmas
Festive Cheer If you can’t get a little creative at Christmas, when can you? While your store window displays shouldn’t all be about Christ...
Continue Reading...
Dress Your Windows for Your Christmas Customer
The Christmas retailing period can represent up to 40% of a retailers annual sales. Christmas 2016 generated $48.1billion in sales. And, yes...
Continue Reading...

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Testimonials

Scott Dufty, Kingborough Community Enterprise Centre

Kingborough Community Enterprice Centre Inc (KCEC) provides business advice and assistance for small and medium businesses, either starting up, existing and or looking to expand.

Our basic philosophy is 'to promote business and employment opportunities in Kingborough and the Huon Valley'.

I first met Debra 7 years ago whilst she was hosting a seminar in Hobart and was so impressed by her that when the oportunity arose for me to hold such an event in the Huon Valley, Debra was my first choice.

I have utilised Debra's services for the following:

  • Hosting a business seminar on "How to maximise your business success"
  • The sole provider for an intensive business coaching program for 30 local businesses
  • The sole facilitator for a retail promotion entitled "Jingle Bells Christmas Sells"
  • General advice and critique assistance on all matters relating to projects and training etc. for local businesses.

The things I most like about Debra are:

  • She is genuinely eager to help businesses achieve their maximum success
  • She is punctual and precise
  • She know how to work with business with empathy yet also streching them to excel
  • She often goes the "extra mile" which is appreciated by all

I will continue to use Debra's services whenever I can and I am very happy to give this recommendation for Debra and invite you to contact me if you would like to discuss.

Scott Dufty
Kingborough Community Enterprise Centre
03 6229 9400

 

Ruth Speedy, Toorak Road South Yarra Business Association

Debra has given the organisation a totally new and concise approach to managing the Association's social media platforms. She has an incredible understanding of business and retail which is reflected in how the TRSY site looks and functions.

Debra's approach is clear and she is not afraid to comment on how functions could be managed more effectively.

In dealing with a wide variety of businesses she has been able to steer the Association's website and social media needs to ensure there is a comprehensive picture of the street and the messaging is current and developing an organic following. Great Work Deb.

Ruth Speedy - Toorak Road South Yarra Business Association

Nick Crawford, Break O'Day Business Enterprise Centre

The Board and Staff of the Break O'Day BEC would like to thank you for participating in the Pathways to Prosperity Roadshow.

Bruce Billson, the Federal Minister for Small Business, gave you a huge wrap at the breakfast launch of our event and you lived up to every word of it.  The energy and passion you brought to every presentation from the first to the last was outstanding.  Your presentation style is extremely engaging and really powerful if participants are willing to be open to doing things a bit differently and or in an improved way.  It was great fun to have you along for the ride of the four days of the roadshow.  We needed an outstanding Keynote Speaker to hang our event on and you fitted the bill perfectly.

You helped us exceed our expectations in terms of quality and diversity of presenters and numbers attending.  The thirty sessions presented were attended by a total of 220 participants throughout the four days of the roadshow, including over 100 at the St Helens Gala Gathering.

We set out to inspire, inform and connect people and ideas for the pprupse of building upon the optimism and momentum that is evolving.  If attendees have taken away just one or two ideas and acted upon them, we will see a positive difference.  On the back of the feedback we have receiveed, the Break O'Day Business Enterprise Centre intends to grow this annual event into something of even greater signifcance, we see it becoming a great drawcard to the coast.

We certainly would be interested in seeking your involvement in future events.

Dina McGuiness - BOD BEC Chairperson  

Nick Crawford - BEC Manager

Steve Walley - Event Co-ordinator

12 December 2014

Cheryl & Danielle, Red Bird | Red Bird Online

If you are looking for straightforward, honest, practical, intelligent and unbiased advice on how to run your small business better, you will find it at the Templar Group.
By far the best thing about Debra is that she is a specialist when it comes to small retail business. She has helped us refine our marketing strategies, taught us how to use social media to its full potential and encouraged us to do what is best for our business rather than just follow what everyone else is doing. We value her common sense approach and the fact that she operates in the “real world” not in theory and has the experience to back up what she says. We highly recommend the Templar Group to anyone looking for the best advice and ongoing support to make their business stand out from the rest.

Jan Bull, Fosters Little Bookshop

The book arrived this morning, thank you. Had a quick skim and all sorts of things jumped out - music, the slower the longer the customer stays, I've seen this happen in this shop. We decided to use mostly blues jazz (Blossom Deary, Ella Fitzgerald, Dianna Kraul, Nick Charles, etc) in the background and we've had so many comments about how peaceful this bookshop is - now I understand how useful that feeling is in keeping customers here.

Max Caruso, High Street Armadale Traders Association

Debra, I have thoroughly enjoyed working with you, you really do understand retail. Your experience, knowledge and insights have been invaluable.

Lynda Bredin, City of Glen Eira

Thank you so very much for a great night. We have received fabulous feedback, (every one is talking about you).
I hear that one of our mentors has been active in relaying some ideas to his client already. He is cracking the whip.
It was a great effort Debra particularly considering your rigorous schedule.

Sue Mosdall, Daisy Cow Soap

Dean and I couldn't believe how comfortable we felt with you – from the first moment we met. We showed you our products and shared with you our dreams for our business. We talked about the steps involved in the program – the good, the bad and the uglies!
There was so much hard work done in such a short time. We went from being a small business in a small town to having our own website, facebook page and fabulous stockists. The sales started rolling in! Not only have you given us some wonderful advice, you also believe in our products – having put them into the hands of some of your friends and clients. We are so grateful.

There was so much hard work done in such a short time. We went from being a small business in a small town to having our own website, facebook page and fabulous stockists. The sales started rolling in! Not only have you given us some wonderful advice, you also believe in our products – having put them into the hands of some of your friends and clients. We are so grateful.

Peter Whitehead, Nursery & Garden Industry NSW & ACT

Debra is one of those people who instantly makes one at ease, grasps the situation and needs instantly and then produces top results. Her skills in presentation are exceptional with up to date content delivered in a witty and easy to comprehend manner. Sensational Retailing Results are what Debra is all about and I’m sure that anyone or any business that follows her advice on any and every aspect of retail culture can only benefit from the experience. I did and it worked for my business!

Nick Bowditch

“I first heard Debra speak at a few different small business seminars before I met her at a function at which we were both doing keynote presentations. Before I met her, I was impressed with her small business knowledge and her ability to cut through the rubbish and deliver good, sound business advice about retailing and customer service. When I finally met her in real life, I quickly realised that wasn’t all just an act. She is one of the best retailing and business minds in Australia and I am happy to have worked with her.”

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