"How can money be the root of all evil, when shopping is the cure for all sadness..." Elizabeth Taylor
Make it easy for your customers to envision your products and gift certificates as "gifts" by pre-packaging gift baskets and displaying them along with gift certificates or gift cards for your business. You can have real baskets in-store and photos of baskets on your website and social media. Promote across all your platforms - not just one.
(nb: This is probably NOT the type of gift basket to give...)