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"How can money be the root of all evil, when shopping is the cure for all sadness..." Elizabeth Taylor

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Blog posts tagged in instore signs

Posted by on in Marketing
Bondage and Discipline

You know how 'boring' the majority of shopping is nowadays?  - same product, lookalike shops, same less than exciting service ... yada yada yada.  For the first time in a long, long time I walked into a shop and laughed out loud with delight.  This is what took my fancy.
How great is this!!  ... bondage and discipline products to get your garden under control...

I was in Tim's Garden Centre in Campbelltown ... on a wet, wet day.  
This Centre has such a personality - it's quirky, funny, different than any other nursery I've set foot in - and I've set foot in quite a few.
People tell me that signs don't matter.  They matter! As you can see from this sign in Tim's they not only tell you about the product [and refocus you on what they're selling], but they fit the 'personality' of the business.  

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