Loss leaders are goods or services offered at steep discounts (generally below cost) in order to attract new sales signscustomers to a shop. It is a time-honoured practice that has been met with much success, especially by large discount retailers. The intent of this pricing strategy is to not only have the customer buy the (loss leader) sale item, but other products that are not discounted.

When to Use Loss Leader Pricing:
Move Overstock: If you have inventory that isn't moving or if you're overstocked on a particular item, a loss leader can move it. By cutting the price of such an item, you'll not only free up the shelf space and reduce inventory, but you'll also increase cash flow.