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"How can money be the root of all evil, when shopping is the cure for all sadness..." Elizabeth Taylor

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Posted by on in Visual Merchandising
Pile It High and Watch It Fly

Have you ever gone into a shop to buy a single item and let with a cartload of things you hadn't intended to buy? Congratulations! You have fallen victim to some other retailers' merchandising strategy. shopping trolleyWhen a shop is merchandised well this becomes a common occurrence.

Visual merchandise is projected on entry to the shop and you need to direct the prospective customer's eyes and feet to a successful sale.

So let's look at some of the things you can do:

THE LINK

A customer has seen your special promotion in the window, enters your shop and turns which way? You need to monitor your customer flow: Do they generally turn right, left or stop and look puzzled? Watch the customer flow and gauge reactions to your layout.

You should strategically display the merchandise that you are selling and make sure the new range of merchandise is easily spotted. Let's start to organise your interior.

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