Customers wake up to yourselves!   We are constantly hearing about the less than average service you experience in shops.  Clever shop owners are doing their utmost to make your shopping experience an enjoyable one - they're picking the right location for you; decorating the shop to delight you; have the music you like playing whilst you browse; stocking just the right products for you; pricing products at a pricepoint that appeals to you; employing and training staff on how to best take care of you.   And what are you doing?  You're talking, talking, talking on your ROTTEN MOBILE PHONES - expecting to get A1 service!
Are you mad?  Ever heard of the word discourteous?   Actually, let me be blunt ... it's just BLOODY RUDE!!
IF you want service, do you think there is a slight possibility that you could exist for a wee while without the phone glued to your ear?  Makes it rather difficult for staff to assist you. 

All customers might have been created equal, but some of them were dropped on their heads when they were very young.  The following represent a few customer types with the more recognisable and common traits that you will have to deal with.  Being able to recognise these traits is really the first step to successfully dealing with these challenging customers.

The Know It All:  The Know-It-Alls are the customers who try to make themselves feel important by making everyone around them feel inadequate or stupid.  Don't be tempted to play one-upmanship with these people or you'll never sell them anything.  The best approach is to be as professional as possible and give them as many compliments as you can.  Doing so makes them feel good about themselves, and then they might buy something.