An exciting, eclectic selection of merchandise is one of the key components to a successful gift or specialty shop. Customers have the option of spending their dollars in many different places, and to a great extent the same goods are available in most shops. 

The specialty shop distinguishes itself by presenting shoppers with products carefully chosen and enticingly displayed. Customers want you to edit the options for them and present those you think are the very best, or the best value at a good price.

Specialty shops constantly need to look for products unique in their market. As soon as an item turns up in a discount store, the time has come to for the small retailer to drop it. Whenever possible, the specialty shop buyer should look for items not available to mass marketers. This helps eliminate price competition, which is a game that’s hard to win when you don’t have the buying clout of a big chain.