Colour is what customers see first.
More than anything else, colour makes people stop and look. bright shirtsFor many customers the colour is more important than the size, the style or the price.

It's important to remember that most people, when they pass windows, are not thinking of shopping; their minds are elsewhere and it's quite a challenge to catch their eye and their imagination. Colour invariably does the job beautifully.

COLOUR AS A MERCHANDISING STRATEGY
Retailers promote different colour schemes each season. They introduce new shades of a currently popular colour or select an entirely different palette (selection of colours). Standard colours may be combined in unusual ways. These colour schemes should be featured in highly visible areas of the shop, like shop entrances, department entrances, along aisles, in windows, or on interior displays, so that customers can find them easily. If the colours are part of a national trend, or have been aggressively promoted through advertising, customers will be looking for them.