Retail Musings

"How can money be the root of all evil, when shopping is the cure for all sadness..." Elizabeth Taylor

  • Home
    Home This is where you can find all the blog posts throughout the site.
  • Categories
    Categories Displays a list of categories from this blog.
  • Tags
    Tags Displays a list of tags that have been used in the blog.
  • Bloggers
    Bloggers Search for your favorite blogger from this site.
  • Team Blogs
    Team Blogs Find your favorite team blogs here.
  • Login
    Login Login form
Blog posts tagged in increases sales

Posted by on in Visual Merchandising
Silent Selling

Visual merchandising used to be about “making pretty”. Today it is challenged with making sales. It’s current status today is as a sales-supportive entity, which impactsLafayette Maison Paris store design, store signing, departmental merchandise placements + display, store atmospherics and store image.

Visual merchandising can transform a shopper into a buyer. It can increase the average dollar amount per sale. Effective displays teach shoppers about using multiple basic and accessory items to enhance and extend the use of their purchases. It’s not uncommon to hear a shopper say, “I’d like to purchase the entire display”. That’s silent selling at its best.

In-store displays should do the following:
communicate the latest trends and colours;
assist the customer in making a buying decision; and
create an exciting environment in the store

Hits: 3075
0