Let's look at window displays, hot spots and standing out from the crowd.

Creating a dominant window display with significant impact from a distance  should be the aim of every retailer.  It is important not to over-complicate your layout.  Make sure there is one strong simple message coming through.  Change your window displays regularly throughout your festive campaign to keep it updated and looking inviting.

Hot Spots
Careful selection of product for hot spots will ensure the highest number of customers are passing your your most important product lines.  Products in these locations need to be clearly ticketing and rotated to ensure they remain full and renewed throughout the festive promotion.