"How can money be the root of all evil, when shopping is the cure for all sadness..." Elizabeth Taylor
Do NOT believe the hipster dudes and dudettes who tell you that business cards are a thing of the past, dead, gone. They're not. They're a MARKETING TOOL. And small-medium retailers need to use them as such.
I've given up the number of times I've tossed someone's business card into the bin because they're missing an email address or don't have their name on the card. WHAT THE!!! Particularly ridiculous when they've handed me their card, asking me to send them stuff. Who to? How? And, NO, I am not sending hard copies of slide presentations to sit unopened in their ever-growing unopened mail pile!
Make it a lather, rinse, repeat experience.
Create Mother's Day gifts that come along with a good reason for mum (or the gift purchaser) to come back to your business again, soon.
Ideally, a Mother’s Day gift won’t just represent the sale of products for your business one time, but would result in a new customer coming to your business, repeat visits and the opportunity to turn a new customer into a regular, loyal customer. If you offer services (such as a salon or spa), be sure that your Mother’s Day gifts are bundled along with a gift card that mum (wife, daughter, or aunt, etc.) will come to your business to redeem and experience what your business has to offer.