"How can money be the root of all evil, when shopping is the cure for all sadness..." Elizabeth Taylor
Make it a lather, rinse, repeat experience.
Create Mother's Day gifts that come along with a good reason for mum (or the gift purchaser) to come back to your business again, soon.
Ideally, a Mother’s Day gift won’t just represent the sale of products for your business one time, but would result in a new customer coming to your business, repeat visits and the opportunity to turn a new customer into a regular, loyal customer. If you offer services (such as a salon or spa), be sure that your Mother’s Day gifts are bundled along with a gift card that mum (wife, daughter, or aunt, etc.) will come to your business to redeem and experience what your business has to offer.