"How can money be the root of all evil, when shopping is the cure for all sadness..." Elizabeth Taylor
Consider the following factors when planning your Christmas Visual Merchandising strategy:
Product: Your product needs to be your shop's greatest hero. To create a significant point of difference, plan your product range carefully to ensure you have considered high volume merchandise and the products creating stories. Plan the placement of these product ranges so there is a balance of volume and value as well as eye-catching highlight displays as your hero.
Creative planning and capitalising on the prime season: The festive trading period can constitute up to 40% of a retailer's annual trade. It is not only important from a financial perspective but it is also the most crucial time to cement new relationships with customers. To maximise this opportunity retailers need to use creativity to their strategy to build a point of difference to competitors.