"How can money be the root of all evil, when shopping is the cure for all sadness..." Elizabeth Taylor
Every product has a birthday! Your objective is to make sure that no product celebrates a birthday in your shop. Be ruthless!
So, if you have product that’s not moving, here are some ideas to get it out of your shop:
- Move it to another location and monitor its sales – the product could be just fine – it might just be in the wrong place.
- Promote it using signage, or if it is already promoted with signage, change the signage. The sign could be sending out the wrong signals.
- If you find you’re not doing the amount of business you expected, you just may need to stimulate a little activity. Sometimes you may not even need a sale. Maybe all you need is a creative non-sale promotion eg. Combine the offending product with another and sell them as a pair....