"How can money be the root of all evil, when shopping is the cure for all sadness..." Elizabeth Taylor
Most of us have been there at one time or another - facing the prospect of getting through a Valentine's Day as a "single" rather than a couple.
Consider doing something special and fun for the un-couples among your customers and visitors.
You could make your shop a 'Valentine's-Day-free-zone' and promote it that way. Consider what music you'd play... oh how the mind boggles!
Why should couples have all the fun? Whether you celebrate Valentine’s Day singly or as a couple, love yourself!
Create special “Love Yourself” promotions around your most pampering services and retail products, or gift free, store branded chocolates or relevant products with retail purchase to clients.
Make it easy for your customers to envision your products and gift certificates as "gifts" by pre-packaging gift baskets and displaying them along with gift certificates or gift cards for your business. You can have real baskets in-store and photos of baskets on your website and social media. Promote across all your platforms - not just one.
(nb: This is probably NOT the type of gift basket to give...)
This one can be used in-store(on sticky notes) , website, blog or facebook.
Ask clients to be creative and submit an acryonym based on the word "LOVE" (for example, an entry might be something like, "Lifelong Obsession with Valuing Everyone") or another word.
Or ask clients to get really get creative and submit a short poem as a contest entry (the poems can be cynical for your 'Singles' sake!)
The easiest sale to structure is one that requires you to look at everything in your shop.
Look at every colour.
Look at every size.
Look at every shape.
Look at every type of product.
We're talking about a series of one-day sales, each featuring a particular category of products. These one-day sales can be held one day a week, one day a month, on consecutive days, or even every single day during an entire month.