Retail Musings

"How can money be the root of all evil, when shopping is the cure for all sadness..." Elizabeth Taylor

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Marketing

Subcategories from this category: Retail Promotions, Valentine's Day, Mother's Day, Christmas, Social Media

Posted by on in Social Media
Don't be "That" Person on Social Media

Word of Caution (or Don’t Be “That Person”)
You know those people who go to networking events and try to sell you long before they learn anything about your needs? Who are pushing their product or service as they give you their never-let-go-G.I.-Joe-with-the-Kung-Fu-grip handshake? It’s easy in real life to see how obnoxious that behaviour is, right?
Well, then don’t behave that way on facebook. (Or on any social media site, for that matter.) Anyone jumping into social media as a way to make a quick sale will be sorely disappointed, and may irrevocably damage their reputation.
Social media is about building relationships; you build your network and your reputation over time by providing value to other people. The best book ever written on social media marketing could well be How to Win Friends and Influence People by Dale Carnegie.
Remember; You need to focus on building rapport, reaching out to connect with others, adding value, sharing information relative to your niche and marketplace.

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Posted by on in Social Media
Broken Businesses Aren't Fixed by Social Media

Whenever there is a new type of technology, media or fad of any kind everyone hops on the new wagon. The foolish think just because it's new, the seat on the new wagon must be better. They think it will cost less, be easier, bring more customers. It's normal to look for a solution.
To hope that something will fix the issues that keeps you up at night. It is normal to hope and dream of the day you can go to sleep without waking up in the middle of the night to solve a problem.
Many do the same thing with social media.
They think once they are on Twitter, have a facebook page, and get everything automated their business problems will be solved. Sorry to break the news to you but that’s not how it works.
The reality is that social media will probably highlight these issues even further. It may even shine like a strobe light on the very broken areas of your business. It may put departments, people and even individuals under pressure. Why? Because you will be forced to talk about these things. Why? Because it is now more out in the open.

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Posted by on in Valentine's Day
Hanging Around

Your clothing shop is probably filled with hangers and racks to display your wearable wears, but for Valentine’s Day, trying a little hanging out.

Design one-day only hang tags to clip onto the regular store tags, an effort that won’t take up too much of your or your workers’ time.

Give customers a little something extra with their V-Day wear by cutting out hearts from card stock or thick paper in colors that match the store’s theme or traditional red and pink. Add text such as “We Heart Our Customers” or “Our Clients are the Sweetest!” Clip the hearts onto the clothes’ existing tags with a paper clip or small twist tie.

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Posted by on in Valentine's Day
Take a Chance

Any retail store promotion means taking a chance that it’ll be well-received by your shoppers but with a wheel of chance, you’re really spinning it.

Obtain or make a simple cardboard wheel of chance like on “Wheel of Fortune” or carnival games. On each pie piece sliver, place a colourful cardboard heart made to look like a candy conversation heart.

Design a different prize on each heart such as “10% off one item” or “Free bracelet with any purchase.”

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Posted by on in Valentine's Day
Reach for Red

Appeal to last-minute shoppers with a promotion that’ll have them seeing red. Stalk the store and gather a couple of pieces of red clothing or homewares or books or gifts or tools (you get my drift...) you have.

Don’t take them all -- one or two in each size will be fine and will leave some back in their regular areas for shoppers who wander around. It’ll also be less for your team to clean up after the day.

Arrange a special promotional area at the front of the store on risers or stacks, T-shirts, socks, underwear and other clothing in the main shade of the day (ie Valentine’s Day). The same for whatever your product range...

For added color, sprinkle some pink and white around the display.

Buyers can create an entire outfit or set out of one-stop shopping for their entire wardrobe or might select that one item to get them into the Valentine’s Day rosy-red spirit

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