Thoughts, ideas, tips and musings as I work alongside small business owners helping them love their businesses back to life!
Jingle Bells Christmas Sells
We're giving away SIX copies of Jingle Bells Christmas Sells!
Just scroll down to the bottom of the page and fill in your details in the Keep In Touch box - bottom right hand corner. Winners notified on Monday!
Christmas never seems to be far away when you work in retail. No sooner has last year's festivities been wrapped up and the Christmas Sale is done and dusted, than thoughts start turning to the next round of Christmas fun. But, in the flurry of activity, crucial steps can often be overlooked as pressure mounts and retailers grow accustomed to the monotony of year in, year out in-store preparations.
It is one of the most important trading periods of the retail year. The impact it has on sales will vary with each retail sector but whichever sector you belong to, it is critical that you maximise the sales potential of this peak festive season.
Not only does this Jingle Bells Christmas Sells guide you through the lead up to Christmas but we've included templates, letters, a guide on how to write a press release, solicitation letter/email and thank you letter/email to vendors, 2014/2015 marketing calendar and an assortment of articles - all designed to get you through the Christmas period intact, sane and in profit.
The we are Debra Templar (Australia) and Rich Kizer and Georganne Bender (USA). We met on Twitter. Yes, hand on heart, we met on Twitter. We've shared ideas, laughter and tall stories - on more than one occasion we've even shared the flu! We have a mix of different spellings and phrases - some are Aussie, others are American - but we know you'll get the gist.
Enjoy Jingle Bells!
Debra, Georganne and Rich